An organization’s public website is its window to the world. Building the pages and basic content is easy with any modern content management system (CMS), and we typically recommend working with a web design firm to create sites that simply present visually appealing information. However, most companies that want a world-class website with enhanced features and backend integration will be better served by hiring a custom software development firm, such as Brainspire, in addition to a design firm. Sites that require integration to a backend data store, APIs or an ERP increases the complexity, including performance and security concerns. A public facing website that has complex functionality and transaction processing should be considered a web application and not a simple website. Features that add complexity to a website that may require a software development firm as opposed to (or in addition to) a web design firm include:
Brainspire applies our custom application development processes and Development Framework to our website development projects. We partner with web design firms to ensure the public website is both visually appealing and functions as required, paying particular attention to online transaction processing, performance, and security.
A nutrition supplement company wanted to launch a new website, providing better consumer education about their product and increasing their online sales. They hired a design firm to build the new look and style templates, and help develop new content using the WordPress platform. They hired Brainspire to deploy the new WordPress site with a cloud hosting company, provide integration to their NetSuite ERP, and research and integrate a variety of 3rd party plugins for ecommerce, tax calculations, shipping, and inventory management.
Aside from giving customers complete visibility of their interactions with the company, customer portals make purchasing and making payments available 24/7 to customers, and businesses have more ways to generate revenue. Portals can be used to save time on responses, solve user problems, and communicate with organizations while providing custom content and streamlined customer service. Customer analytics are also easy to gather and use based on secure information provided through portals. Given the above-mentioned benefits, it's easy to see why portal solutions can be cost-effective in the long run.
In terms of business value, intranets encourage productivity and communication within an organization. Intranets, as a centralized corporate information system, help improve the productivity of employees, provide relevant content to users, and give support for remote or mobile workers while adapting to the organization's needs. Modern intranets help organizations foster communication, so teams can hold open discussions, individuals can exchange knowledge, management can stay in touch, and departments can provide updates.
The key benefit of using extranets is that organizations can communicate and transact in a more controlled and secure environment which prioritizes privacy while providing the flexibility for the users to access business information 24 hours a day. It also reduces errors since order histories are recorded so that they can verify payment and balances, and also process orders from suppliers and distributors simultaneously.
Extranets facilitate communication with clients and vendors, while intranets allow employees and colleagues to collaborate in a virtual space - most of the time without the involvement of external parties. Recently, extranets have become interchangeable with portal solutions that can be integrated with third-party systems that allow for interaction with external stakeholders. All of these solutions are different from the Internet, which has the capacity to grant all users access to all resources available.
Brainspire Solutions creates full stack custom software applications that perfectly match your company’s needs. Why settle for out of the box software that doesn’t meet your exact needs when you can have a solution the precisely meets how you work. Our consultants drive the process for capturing requirements, providing an estimate, planning, architecture & development and solution delivery.
Brainspire’s business intelligence consultants work onsite with our customers to understand exactly what questions you have and what answers you are looking for. The best and fastest way to understand your needs and provide solutions is to be “in” your business, bridging the gap between your business goals and your technical systems and raw data. Seldom does the “canned” report provide the detailed insight decision makers are looking for. Brainspire will work side by side with you to provide dashboards, reports, and analytics using the latest business intelligence, predictive analytics, machine learning and artificial intelligence techniques.
A company’s website is the world’s window into an organization and should accurately represent the essence of the mission, goals, culture and operations. Not only should it be appealing from a visual standpoint, it needs to function flawlessly from a usability and performance standpoint on a desktop, tablet or mobile device. Quality sites can’t simply function as digital brochures; they must attract visitors and engage new and loyal customers. This holds true for public sites, company intranets and secure extranet portals.
Brainspire develops software solutions to integrate your organization’s internal, standalone applications, and your applications with key external business partners. Growing organizations tend to rely on off-the-shelf software, software as a service (SaaS) and custom built solutions to drive their business – but rarely does the chosen, out of the box, software solution work with other systems within or outside the business. This lack of cohesive integration creates manual processes that are time consuming, error prone and expensive.
Today, more users access the web through a mobile device than from a laptop or desktop computer. For this reason, it is critical that software applications are efficiently usable from a tablet or a smart phone for today’s workforce. As a custom software development firm, Brainspire leverages a variety of tools to build highly customized applications that function on countless devices. These solutions include native, hybrid and mobile web applications that can be used either when connected or not. Each business use case is unique, and the mobile requirements, and form factors, need to be considered when creating a custom mobile solution.
Cloud environments offer the greatest opportunity for modernizing software applications while reducing costs and time to market. Brainspire Solutions has developed and deployed web applications leveraging AWS, Azure and Google Cloud environments as well as private clouds. The ability to quickly provision identical Development, Test, Stage and Production environments ensures projects get off to a fast start in secure and scalable environments. Developing and promoting code within a cloud environment through continuous integration reduces development time and improves quality.
Brainspire Solutions develops all software solutions leveraging industry standard best practices. This includes proven techniques to secure all applications and data. When we engage with each client we are fully aware that their business is at stake and realize the trust and expectations that are placed on our consultants when it comes to developing secure software applications.